Digital PR
Strengthen your backlink profile and catch up with competitors with Pollinate Marketing.
What we do
Strategy
We develop a clear link building strategy tailored to your website and goals. This includes reviewing your existing backlink profile to identify gaps, risks, and opportunities. By combining insight with planning, we prioritise the links that will have the most impact on rankings, traffic, and long-term growth.
Outreach
We build high-quality links by reaching out to relevant publications, industry websites, and trusted media platforms. If your site needs stronger authority signals, we create campaigns that attract coverage and secure placements that matter.
Link magnet creation
We create content designed to attract links. Whether it’s guides, research, tools, or data-driven assets, we make sure the content is valuable, shareable, and aligned with your audience. The goal is to generate links that increase authority and drive traffic without relying solely on outreach.
Local link building
We improve your presence in your local area by building links that reinforce local relevance. That can include business directories, local publications, partnerships, and regional networks. These links support stronger local rankings and help your business appear where nearby customers are searching.
Niche link building
We secure links from websites that are directly related to your sector. These placements strengthen topical relevance and show search engines that your business is trusted within its field. This is a practical way to improve visibility for services that generate the most revenue.
Reporting
We provide straightforward, transparent reporting on every link building campaign. You’ll see which links have been built, how authority is increasing, and the impact on traffic and rankings. These insights give you confidence in the ROI of SEO.
Who we are
Rooted in Manchester
Maybe you’ve tried doing SEO yourself instead of focusing on what you do best. Maybe you’ve invested in SEO and been given the runaround by an agency that knows how to send invoices and not much else. Or maybe you’re just not seeing the kind of return you want to see from your website. We speak to business owners just like you every day.
We’re based in North Manchester, between Prestwich, Blackley and Cheetham Hill, right next to Heaton Park. From here, our team works with businesses just like yours across the city and beyond, putting clear plans in place, doing the work properly, and reporting on progress in a way that makes sense.
Your local SEO partner
From Salford to Stockport, Oldham to Wigan, businesses across Greater Manchester trust us to make them more visible online. So whether you run a dental practice in Denton, an estate agent in Eccles, or some other business that starts with the same letter as where it is, our local SEO strategies can help you get found.
We optimise Google Business Profiles, create location-focused content, build the right local backlinks, and structure websites to perform wherever you operate across Greater Manchester.
Click the interactive map to find out more about SEO where you’re based.
Jamie Fallon
My name's Jamie, I've been in SEO since 2016. Since then I've worked freelance, at agencies, and in-house as well as on my own websites - and now at Pollinate!
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Digital PR FAQs
What is link building and why does it matter?
Link building is about getting other websites to link to yours. Think of them like recommendations: when someone links to your site, it tells Google your business is trusted and relevant. That matters because the more high-quality sites linking to you, the higher your site can appear in search results.
Good link building drives traffic, builds credibility, and helps potential customers find your business. For local and small businesses, it’s a practical way to compete with bigger competitors and show search engines and users alike that you’re a trusted name in your area
Why do backlinks improve search rankings?
High-quality backlinks are basically votes from other websites saying, “This site is worth trusting.” Google notices these “votes” and uses them to judge how relevant and reliable your site is. The more trustworthy sites you have linking to your site, the more authority your site earns, which makes it easier to rank higher in search results. That’s how Google has worked since the 90s, and while the algorithm has gone through tons of changes since then, this is still part of the fundamental backbone of how Google decides which sites it likes and which sites it doesn’t.
How long does it take to see results from digital PR?
You won’t usually see big changes overnight. It can take a few weeks to a few months for links to start affecting your rankings and traffic. It depends on factors like the quality of the links, the competitiveness of your market, and how much work has already been done on your site.
The important thing is to focus on consistent, steady growth rather than quick wins. Good links build lasting authority, which means results keep compounding over time. For business owners, this means your website becomes stronger month by month, getting more visible to potential customers, generating more clicks, and eventually turning that traffic into real sales.
How do you measure ROI from link building?
We pride ourselves on our no-BS, simple, straightforward reporting. Each month, you get a clear breakdown of the links we’ve built, where they’re coming from, and the impact they’re having on your site’s visibility. We show changes in traffic, improvements in rankings, and which areas of your profile are strengthening. Reports focus on the results that matter to your business, not technical metrics you don’t need to worry about.
