Technical SEO

    What we do

    Who we are

    Rooted in Manchester

    Maybe you’ve tried doing SEO yourself instead of focusing on what you do best. Maybe you’ve invested in SEO and been given the runaround by an agency that knows how to send invoices and not much else. Or maybe you’re just not seeing the kind of return you want to see from your website. We speak to business owners just like you every day.

    We’re based in North Manchester, between Prestwich, Blackley and Cheetham Hill, right next to Heaton Park. From here, our team works with businesses just like yours across the city and beyond, putting clear plans in place, doing the work properly, and reporting on progress in a way that makes sense. 

    Your local SEO partner

    From Salford to Stockport, Oldham to Wigan, businesses across Greater Manchester trust us to make them more visible online. So whether you run a dental practice in Denton, an estate agent in Eccles, or some other business that starts with the same letter as where it is, our local SEO strategies can help you get found.

    We optimise Google Business Profiles, create location-focused content, build the right local backlinks, and structure websites to perform wherever you operate across Greater Manchester. 

    Click the interactive map to find out more about SEO where you’re based.

    Jamie Fallon

    My name's Jamie, I've been in SEO since 2016. Since then I've worked freelance, at agencies, and in-house as well as on my own websites - and now at Pollinate!

    Emily Shepherd

    Hi, I'm Emily! 👋🏻 I'm a passionate SEO content manager and writer with 6 years' agency and in-house experience. I'm in charge of content here at Pollinate.

    Latest posts

    What is HTTPS and why is it important?

    By: Jamie Fallon | Technical SEO | Last updated: March 27, 2026

    Why do sites lose traffic after a migration?

    By: Jamie Fallon | Technical SEO | Last updated: March 27, 2026

    What are broken links, and why are they important?

    By: Jamie Fallon | Technical SEO | Last updated: March 27, 2026

    How to get star ratings under your links in search results

    By: Jamie Fallon | Technical SEO | Last updated: March 27, 2026

    How to speed up a slow website

    By: Jamie Fallon | Technical SEO | Last updated: March 27, 2026

    Technical SEO FAQs

    Technical SEO refers to the behind-the-scenes optimisation of your website; the elements that search engines use to crawl, understand, and rank your pages. It covers everything from site speed and mobile usability to indexation, structured data, and site architecture. Think of it as making sure the foundations of your site are solid before building everything else on top.
    Common signs include dropping rankings, slow page speeds, pages not appearing in Google search results, or a sudden loss of traffic following a website update or redesign. That said, many technical issues are invisible to the naked eye, which is why a proper audit is the best place to start. We offer a free audit to give you a clear picture of where your site stands.
    Yes, it can. Technical issues can completely stop a site from being found and crawled by Google, let alone ranking well.
    Once technical fixes are implemented, improvements can start to show within a few weeks as search engines recrawl and reindex your site. That said, the timeline depends on the size of your site, the severity of the issues, and how frequently Google crawls your pages. We prioritise fixes by impact so you see meaningful progress as early as possible.
    In most cases, no. The majority of technical SEO work happens under the bonnet: adjusting code, configuration, and structure rather than the visual design of your site. Where any changes might affect appearance or functionality, we’ll always flag these clearly and work with you before making any updates.
    Absolutely. Getting the technical foundations right from the start means you’re not undoing problems later. A new site built on solid technical ground will index faster, rank sooner, and give your content the best possible chance of performing.
    The core tool we use to analyse sites is Screaming Frog. Screaming Frog can crawl a site and see it the same way Google does, flagging issues along the way. We then fix those issues one by one.