SEO agency Wigan

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    Grow with Wigan SEO

    Need help with your website and rankings? SEO Wigan businesses can rely on is exactly what we deliver.

    We’re Pollinate Marketing, an SEO agency and digital marketing agency based in Manchester, working with businesses across Wigan, from small local firms to b2b companies who need more than a bit of social media to grow. Our SEO services cover everything from local SEO and organic search marketing to content writing that actually sounds like you, and if you’re selling online, we build ecommerce websites that convert as well as they rank. Need faster results too? We run Google Ads and paid social campaigns alongside your SEO, so you’re covering every angle of getting found.

    Whether you want a full-service SEO company or just an SEO consultant to guide your in-house team, we shape our approach around what your business actually needs. Get in touch for a free SEO audit and ROI estimate and we’ll show you exactly where the opportunities are.

    Your SEO Wigan partner

    We’re based just up the road near Prestwich, so working closely with Wigan businesses is straightforward, whether that’s meeting in person or just being easy to reach when you need us.

    Being nearby means we understand how people in Wigan actually search for local services, and it shapes how we handle everything from paid search marketing and PPC campaigns to the website content writers we bring in for bigger projects. We’re not a huge, nameless agency, so you’ll deal with people who actually know your business, not an account handler working from a script. And if you’re growing beyond Wigan, we support businesses right across Greater Manchester too.

    Call now and we can run a full digital marketing audit for you by the end of the week. That means identifying what’s wrong with your site, suggesting fixes, and even running an ROI estimate for you. All for free!

    Jamie Fallon

    My name's Jamie, I've offered SEO services since 2016. Since then I've worked freelance, at agencies, and in-house as well as on my own websites - and now at Pollinate!

    Emily Shepherd

    Hi, I'm Emily!👋🏻 I'm a passionate content manager and writer with 7 years of experience at SEO companies, helping businesses just like yours. I'm in charge of content here at Pollinate.

    Our Wigan SEO services

    Pollinate Marketing are an SEO agency in Wigan helping businesses grow their websites and turn traffic into customers. We combine tried and tested SEO strategy, content marketing, technical SEO expertise, and link building/digital PR to create campaigns that deliver real, measurable revenue. 

    SEO audits

    We start every campaign with a thorough SEO audit. That means reviewing your company's site from top to bottom to understand what's holding back rankings, traffic and conversions, covering technical SEO performance, site structure, content quality and authority signals. Then we can create a clear, priority-oriented roadmap that ties our marketing support to measurable ROI.

    Technical audit Crawl analysis Indexation check Site architecture Schema audit Screaming Frog Backlink review Competitor research Keyword mapping Roadmap

    Site speed

    Site speed (or page speed) plays a direct role in rankings, user experience and conversions. Visitors leave and search engines notice if your site is slow. We analyse what’s causing performance issues and fix them properly, improving load times across devices and browsers. The result is a faster, easier-to-use site that gets better rankings and nets you more revenue.

    Core web vitals FCP/LCP Image optimisation JS/CSS minification Caching setup Lazy loading Servers/CDNs Script deferral Mobile speed Performance tracking

    On-page SEO

    On-page SEO is about making every page on your site work harder. We align content with search intent, refine site structure, and optimise key elements like page titles and feature images so search engines understand exactly what your pages should rank for. And what's better for search engine is better for users, so it's good for your bottom line too.

    Keyword targeting Search intent Title tags Meta descriptions Header structure Internal linking Content optimisation Image alt URL structure Page scoring

    Content SEO

    Content makes the web go round, so we create valuable, relevant content for our clients that turns traffic into conversions. We carefully plan your content strategy with industry-leading tools (and a few dozen coffees) to build the kind of topical authority search engines go mad for, earning your site the attention, engagement and revenue it deserves.

    Copywriting Blog posts Landing pages White papers Case studies Product descriptions Content refreshes Topical authority Content strategy Content calendar

    Linkbuilding

    As a Wigan link building SEO agency, we earn you high-quality links that boost your site's authority and search rankings. We use internet marketing strategies that are relevant, sustainable, and tailored to your industry so every link contributes to provable growth. By building a strong backlink profile, we help search engines trust your site and drive more qualified traffic your way.

    Outreach Campaign planning Guest posts Editorial links Resource links Competitor backlinks Broken links Niche directories Local citations Backlink audits

    Digital PR

    Digital PR is about creating stories and content that earn high authority media coverage, mentions, and links online. We work with you to create and distribute top quality content, earning the kind of backlinks and brand mentions that are worth their weight in gold. Then we track coverage so you can see exactly how your brand is spreading across the web. Digital PR is great for branding or rebranding as well as SEO.

    Content creation Trend tracking Press releases Media outreach Thought leadership Linkable assets Brand mentions Influencers Event promotion PR tracking

    Local Wigan SEO

    As a Wigan local SEO agency, we make sure your business shows up in search results for the areas you serve. We improve your online presence so locals can find you easily through Google, directories, and local listings. From map packs to niche directories, we get your name in front of the right eyes at the right time, and drive local footfall, enquiries, and leads.

    Google Business Profile Reviews Reputation management NAP consistency Map pack Directories Local links Local keywords Local content Local partnerships

    Ecommerce SEO

    Ecommerce SEO is about making your online store easy to find, navigate, and convert for both search engines and customers. Work with us as your ecommerce SEO agency in Wigan and we can increase your sales by optimising product pages, category pages, and site structure. Every improvement turns visits into purchases while supporting long-term growth.

    Product pages Category pages CRO review Funnel review Product descriptions Google Shopping Restructuring Recategorisation Product schema Category schema

    Web design Wigan

    With Wordpress web design we make sites that look great, perform well, and are built with SEO in mind. Whether it’s a website design from scratch, a new landing page or blog post template, custom plugin creation, or just something quick built with Elementor, we're the Wigan marketing agency building sites that attract traffic, keep visitors engaged, and turn traffic into customers and clients.

    Site speed Theme design Custom templates Responsive design Mobile friendly Site architecture Plugin setup Content management Easy to use Page builders

    Migrations

    Site migrations are about moving your website to a new platform, domain, or structure without losing traffic, rankings, or revenue. We plan and execute every migration strategy carefully, handling redirects and technical SEO adjustments to make sure you don't drop your hard earned rankings. This protects your current SEO value while setting you up for future growth.

    Analytics setup Platform changes Domain changes Server changes Architecture review Content map Content cull Redirects Comparative audits Ongoing checks

    How it works

    Discovery

    We start by getting to know you, your business, and your existing digital footprint. What you’re trying to achieve, who your customers are, and what’s been holding you back. Understanding this helps us focus on what will actually generate revenue.

    Site audit

    Next, we take a close look at your company website to see what’s working and what could be better. We use industry standard tools like Screaming Frog, Semrush, Ahrefs and more to get full coverage of every issue.

    Strategy

    As your bespoke SEO consultancy in Wigan, we work out which fixes and improvements matter most and plan out how to grow your content and online presence.

    Work

    We're the Wigan SEO agency that take care of everything for you: technical updates, content improvements, and link building all happen in the background while you focus on running your business.

    Reporting

    We keep you in the loop with updates that actually make sense. We report on how traffic is growing, how people are interacting with your site, and what specifically we do with your website every month.

    Review

    Every six months we step back and look at how things are going. SEO is always changing, so we adjust the plan where it’s needed to make sure your site keeps getting better and your business keeps growing.

    Reviews

    Darryl M.

    Well done Jamie really happy with the work, really did your research well.

    Rohallah G.

    Great to work with, very professional and responsive! Very happy with the service! Thanks man!

    Victor I.

    Excellent work. Highly recommended.

    Latest posts

    Why your Wigan business isn’t ranking on Google

    By: Jamie Fallon | Wigan | Last updated: July 23, 2026

    Local SEO in Wigan: how to rank on Google Maps

    By: Jamie Fallon | Wigan | Last updated: May 11, 2026

    SEO vs Google Ads for Wigan businesses

    By: Jamie Fallon | Wigan | Last updated: May 11, 2026

    How much does SEO cost in Wigan (and what do you actually get?)

    By: Jamie Fallon | Wigan | Last updated: May 11, 2026

    Wigan SEO FAQs

    1. How much does SEO cost for a business in Wigan?
    There’s no fixed number, it depends on your goals and what you’re working with, but we’re upfront about what different budgets can realistically achieve rather than quoting a figure that doesn’t hold up. Smaller budgets go further with AI-assisted content, automated outreach, and low-cost tracking tools, or a longer timeline to reach the same goals. Bigger budgets mean more can happen at once. Try the ROI calculator above for a feel, then get in touch for a proper figure.
    Yes, for most industries, including B2B, which we work with regularly alongside footfall-driven businesses. B2B search volumes are naturally smaller, so the focus shifts toward conversion, making sure the right decision-makers land on the right page and actually get in touch, rather than chasing broad traffic numbers. We’ve supported property, finance, and law firms, alongside more consumer-facing Wigan businesses, tailoring the strategy to which one you actually are rather than applying one generic playbook.
    Some will be, yes, and the consistent ones tend to compound their visibility over time rather than seeing a one-off boost. That said, there’s no cliff edge here, being behind simply means there’s ground to make up, and that gap tends to grow the longer it’s left rather than staying fixed. An audit gives us (and you) a proper picture of exactly where things stand, rather than guessing based on who looks active online.
    Yes. SEO builds visibility that compounds over time and keeps working without ongoing spend, unlike paid search or paid social, which get you visible immediately but stop the moment you stop paying. Practically, that means an accurate Google Business Profile, genuine reviews, and content built around real local search behaviour, “[service] Wigan” or “[service] near me” type queries happen daily. Most businesses benefit from a mix of channels, but organic SEO tends to be the part that keeps paying off long after the work’s done.
    Yes, we’ve supported businesses growing well beyond their original base, nationally and internationally. That typically means dedicated location pages for each new area, similar to this one, accurate Google Business Profile and citation details as new areas are added, and digital PR to give new openings genuine visibility. Most of the ongoing work sits with us rather than adding to your team’s plate, so growing into new areas doesn’t mean stretching your own resources thinner.
    We think so, and it’s backed by working across ecommerce websites, content writing, paid search, and paid social for the same clients over time, rather than bolting services together to look comprehensive. Being close by also means meeting in person is genuinely on the table, not just a line in a pitch. We’d rather turn down work outside what we’re genuinely good at than pretend otherwise, if you want to check that, ask us directly about specific results rather than taking a service list at face value.
    Get in touch and we’ll ask a few things about your business and website, then run a full SEO audit, that part’s entirely on us, nothing needed from you while it’s happening. You’ll get the results back along with a six-month plan and a clear cost breakdown, and that’s genuinely a look-it-over-and-decide moment, no pressure to respond immediately or commit on the spot. If it’s not right, that’s a perfectly fine outcome too.