Ecommerce

    What we do

    Who we are

    Rooted in Manchester

    Maybe you’ve tried doing SEO yourself instead of focusing on what you do best. Maybe you’ve invested in SEO and been given the runaround by an agency that knows how to send invoices and not much else. Or maybe you’re just not seeing the kind of return you want to see from your website. We speak to business owners just like you every day.

    We’re based in North Manchester, between Prestwich, Blackley and Cheetham Hill, right next to Heaton Park. From here, our team works with businesses just like yours across the city and beyond, putting clear plans in place, doing the work properly, and reporting on progress in a way that makes sense. 

    Your local SEO partner

    From Salford to Stockport, Oldham to Wigan, businesses across Greater Manchester trust us to make them more visible online. So whether you run a dental practice in Denton, an estate agent in Eccles, or some other business that starts with the same letter as where it is, our local SEO strategies can help you get found.

    We optimise Google Business Profiles, create location-focused content, build the right local backlinks, and structure websites to perform wherever you operate across Greater Manchester. 

    Click the interactive map to find out more about SEO where you’re based.

    Jamie Fallon

    My name's Jamie, I've been in SEO since 2016. Since then I've worked freelance, at agencies, and in-house as well as on my own websites - and now at Pollinate!

    Emily Shepherd

    Hi, I'm Emily! 👋🏻 I'm a passionate SEO content manager and writer with 6 years' agency and in-house experience. I'm in charge of content here at Pollinate.

    Latest posts

    How to set up Google Shopping for a small ecommerce store

    By: Jamie Fallon | Ecommerce SEO | Last updated: March 27, 2026

    How to write the perfect title tag for a product page

    By: Jamie Fallon | Ecommerce SEO | Last updated: March 27, 2026

    Category pages vs. product pages: which is more important?

    By: Jamie Fallon | Ecommerce SEO | Last updated: March 27, 2026

    What are duplicate product pages and how do you fix them?

    By: Jamie Fallon | Ecommerce SEO | Last updated: March 27, 2026

    How to write product descriptions that rank and sell

    By: Jamie Fallon | Ecommerce SEO | Last updated: March 27, 2026

    Ecommerce SEO FAQs

    Ecommerce SEO is the process of optimising an online store to rank higher in search engine results and attract more organic traffic. It covers everything from product and category page optimisation to technical foundations like site speed, indexation, and structured data. Done well, it brings in a consistent stream of ready-to-buy visitors without the ongoing cost of paid ads.
    The core principles are the same, but ecommerce sites come with their own challenges. Large product catalogues, faceted navigation, duplicate content across variants, and the need to balance SEO with conversion all require a specialist approach. Ecommerce SEO is as much about making the right pages visible as it is about making them sell.
    Most ecommerce sites start to see meaningful improvements within three to six months, though this depends on the size of the site, the level of competition, and how much groundwork needs laying first. Technical fixes and quick wins can deliver early momentum, while category and product page optimisation builds results steadily over time.
    We work across all major ecommerce platforms including Shopify, WooCommerce, Magento, and BigCommerce. Each platform has its own technical quirks and limitations, and we tailor our approach accordingly to get the best results within your setup.
    Absolutely, and the two work well together. Paid ads give you immediate visibility while your organic rankings build. Over time, strong SEO reduces your reliance on paid spend and improves your overall return on marketing investment. Many of our clients run both in tandem for exactly this reason.
    Yes. We would recommend aggressively publishing content across web and socials to get off to the quickest possible start.
    Yes. We’ve worked with retailers that are large and ship internationally. Contact us today for a chat about the techniques we can use to help you reach more customers.