Copywriting

    What we do

    Who we are

    Rooted in Manchester

    Maybe you’ve tried doing SEO yourself instead of focusing on what you do best. Maybe you’ve invested in SEO and been given the runaround by an agency that knows how to send invoices and not much else. Or maybe you’re just not seeing the kind of return you want to see from your website. We speak to business owners just like you every day.

    We’re based in North Manchester, between Prestwich, Blackley and Cheetham Hill, right next to Heaton Park. From here, our team works with businesses just like yours across the city and beyond, putting clear plans in place, doing the work properly, and reporting on progress in a way that makes sense. 

    Your local SEO partner

    From Salford to Stockport, Oldham to Wigan, businesses across Greater Manchester trust us to make them more visible online. So whether you run a dental practice in Denton, an estate agent in Eccles, or some other business that starts with the same letter as where it is, our local SEO strategies can help you get found.

    We optimise Google Business Profiles, create location-focused content, build the right local backlinks, and structure websites to perform wherever you operate across Greater Manchester. 

    Click the interactive map to find out more about SEO where you’re based.

    Jamie Fallon

    My name's Jamie, I've been in SEO since 2016. Since then I've worked freelance, at agencies, and in-house as well as on my own websites - and now at Pollinate!

    Emily Shepherd

    Hi, I'm Emily! 👋🏻 I'm a passionate SEO content manager and writer with 6 years' agency and in-house experience. I'm in charge of content here at Pollinate.

    Latest posts

    How to do keyword research on a small business budget

    By: Jamie Fallon | Copywriting | Last updated: March 26, 2026

    Claude vs. ChatGPT: which is better for a small business blog?

    By: Jamie Fallon | Copywriting | Last updated: March 25, 2026

    Does blog post formatting matter for SEO?

    By: Jamie Fallon | Copywriting | Last updated: March 25, 2026

    11 basic copywriting mistakes small business owners make that cost them rankings

    By: Jamie Fallon | Copywriting | Last updated: March 25, 2026

    What is user generated content, and how can you use it for SEO?

    By: Jamie Fallon | Copywriting | Last updated: March 25, 2026

    Lots of blog posts but no traffic? You might have a content bloat problem

    By: Jamie Fallon | Copywriting | Last updated: March 25, 2026

    How to plan an SEO content strategy on a small business budget

    By: Jamie Fallon | Copywriting | Last updated: March 25, 2026

    How to create SEO content on a small business budget

    By: Jamie Fallon | Copywriting | Last updated: March 25, 2026

    How to generate local business with SEO content

    By: Jamie Fallon | Copywriting | Last updated: March 25, 2026

    Should you use AI for SEO content?

    By: Jamie Fallon | Copywriting | Last updated: March 25, 2026

    Copywriting FAQs

    SEO content is anything on your site designed to attract search engine traffic while also providing value to users. That includes blog posts, landing pages, product pages, guides, resources, pdfs, and other written content that targets specific keywords or topics. The point of SEO content is to help you rank higher in search results and engage visitors once they arrive. High-quality SEO content is structured with clear headings, relevant keywords, internal links, and optimised metadata. It addresses user intent, answers questions, solves problems, and is technically formatted to be easily crawled and understood by search engines. There’s a lot to it!
    The difference is in optimisation. Normal content is typically written for readers alone, focusing on brand messaging, storytelling, or general information. There’s nothing wrong with that.
    The amount of SEO content you need depends on your goals, your industry, and your competition. A small local business may only need a handful of well-targeted pages and a few blog posts to attract relevant traffic. Larger websites or highly competitive industries often require more regular publishing across multiple formats. It’s about quantity AND quality, because each page has to be optimised and purposeful. A consistent content plan that covers target keywords, topics, and user intent will deliver better results than publishing lots of unstructured content. Regularly auditing existing content to refresh or expand pages can be as important as adding new ones.
    Some common mistakes include targeting the wrong keywords, producing thin or low-quality content, neglecting on-page optimisation, and ignoring user intent. Other frequent issues are duplicate content, poor internal linking, outdated information, and missing metadata. Many businesses focus solely on writing without considering structure, headings, or readability, which affects both search engines and user experience. Overloading pages with keywords or “keyword stuffing” can also harm rankings. Failing to track performance and adjust content based on analytics is another common error.
    Yes, you can. Key metrics include organic traffic and keyword rankings, then attribution for leads or sales generated, conversion rates, and engagement signals such as time on page or bounce rate. Tracking revenue directly attributed to content, for example via landing pages or gated assets, provides the clearest picture of ROI.
    You definitely can — we do. But you have to use it thoughtfully. AI can be a useful tool in SEO content creation, but it should be used thoughtfully. It can help with research, generating ideas, drafting initial content, or optimising metadata, saving time and increasing efficiency. But search engines prioritise high-quality, original content that demonstrates authority. You can’t get that with AI alone.