Win more contracts with SEO for security companies.

    What we do / See how you rank / Your SEO ROI / Who we are / FAQs

    What we do

    See how you're ranking

    When a business owner or facilities manager needs a security company, they search on Google or ChatGPT, compare and make a shortlist before they ever pick up the phone. The companies appearing at the top of those searches are getting first dibs on every one of those enquiries. Search for your security company below and see how you compare to competitors on key SEO metrics like traffic, Google rankings, backlinks and site speed using real site data.
    We use a popular tool called Ahrefs for keyword rankings and backlink data; Ahrefs is a tool used by SEO agencies, freelancers, consultants, and experts across the industry. We also use Google PageSpeed Insights for site speed data, and perform a direct crawl of each company’s website. Traffic figures are modelled from keyword rankings and estimated click-through rates rather than pulled from Google Analytics directly. Every company in the tool is measured using the same methodology, so while the figures will not match your internal data exactly, they give a consistent and honest basis for comparison.
    Security is a fragmented market with a huge number of regional operators and we will not have every firm indexed. Get in touch and we will add you or any competitor you want to benchmark against, or run you a free SEO audit covering your site and theirs in detail.
    A security company providing manned guarding for construction sites is not competing for the same contracts as one focused on retail loss prevention, alarm installation for residential properties, or CCTV monitoring for logistics depots. So, compare against firms pursuing similar contracts, in similar sectors, in the same local area if possible. If your business spans several verticals, it may be worth treating each one separately, because the keywords you compete for and the competitors you are up against can look quite different from one to the next. An SEO agency will take this into account when planning your content strategy.
    Domain rating is a score out of 100 from popular SEO tool Ahrefs that reflects how many credible websites link to yours and how authoritative those sites are. In the security industry, the most meaningful links tend to come from trade publications like IFSEC Global and Security Buyer, accreditation bodies like the NSI and SSAIB, local business press covering contract wins, and procurement directories used by facilities managers and housing associations. Google loves backlinks like these, so earning them should be a core part of your SEO strategy. Firms with strong domain ratings have usually built them steadily over time through a combination of industry profile and consistent content investment.
    Security company websites tend to bloat over time as complex layouts, bloated JavaScript and CSS, autoplay videos accreditation logos, case studies and compliance documentation build up on a page and cause it to load slowly. But the facilities managers, business owners and property developers looking for information on your site won’t hang around waiting for a page to load if your competitors’ website loads quickly. And beyond that first impression, page speed is a direct Google ranking factor, so it’s important for SEO. It is one of the more fixable tech SEO issues and has a meaningful impact on both rankings and the volume of enquiries coming through the site.

    SEO ROI calculator

    Security contracts are recurring, high value and highly competitive to win. SEO for security companies puts you in front of the facilities managers, property developers and business owners actively looking for providers. Put your numbers in below and see what an increase in organic traffic could mean for your bottom line.
    Search for your security company in the box at the top to pull in your estimated monthly organic traffic. Then add your average monthly enquiries from organic traffic (something you can find out through Google Analytics), your typical contract value, and the traffic increase you want to target. The calculator works out how long it would take for the additional revenue to cover the cost of a security company SEO campaign.
    The calculator uses your own inputs alongside projected growth figures based on how security company SEO typically performs. Contract values in this sector tend to be significant and recurring, which means the break even point often arrives earlier than clients expect. Do bear in mind that these projections are estimates rather than guarantees, but the assumptions are consistent and based on what we actually see with clients in the security and facilities sector.
    Estimated traffic figures come from well-known SEO tools Ahrefs and Semrush, which model organic search visibility using keyword rankings and click-through rates. If you have access to Google Analytics or Google Search Console for your website, entering your verified monthly traffic figure will give you a more precise result than the estimate. If you don’t have these tools set up, tracking and reporting is one of our many SEO services.
    It can take a while; the calculator shows the month where cumulative revenue from additional enquiries overtakes the cumulative cost of the campaign. Initial wins from simple technical fixes like keyword-optimised page titles, internal linking strategy, and simple site speed improvements can give your site an initial boost; content strategy typically takes longer, as the pages have to be written, optimised, published, and indexed before they start having an effect. There’s the trust angle too, particularly for security; buyers researching providers will check for SIA licensing, NSI or SSAIB accreditation, and sector specific experience before they make contact. A well structured SEO strategy for a security company makes these credentials as visible and prominent as possible. So there are quick wins, and potentially big wins further down the line.
    Our pricing for security company SEO is straightforward and you can get a clear sense of it when you run your numbers above. In short it depends on what you need. A modest uplift in traffic might only mean light keyword optimisation of your existing service pages, making your accreditations prominent in the right places to improve conversion, and earning a few local backlinks for local rankings. A more ambitious target means building out content across your full service range, from CCTV installation and access control to event security and keyholding, earning coverage in facilities management and security trade press, and competing for the contract level searches that currently send enquiries to the large nationals like Securitas, G4S and Mitie. Bigger campaigns cost more.

    Who we are

    Rooted in Manchester

    Maybe you’ve tried doing SEO yourself instead of focusing on what you do best. Maybe you’ve invested in SEO and been given the runaround by an agency that knows how to send invoices and not much else. Or maybe you’re just not seeing the kind of return you want to see from your website. We speak to business owners just like you every day.

    We’re based in North Manchester, between Prestwich, Blackley and Cheetham Hill, right next to Heaton Park. From here, our team works with businesses just like yours across the city and beyond, putting clear plans in place, doing the work properly, and reporting on progress in a way that makes sense. 

    Your local SEO partner

    From Salford to Stockport, Oldham to Wigan, businesses across Greater Manchester trust us to make them more visible online. So whether you run a dental practice in Denton, an estate agent in Eccles, or some other business that starts with the same letter as where it is, our local SEO strategies can help you get found.

    We optimise Google Business Profiles, create location-focused content, build the right local backlinks, and structure websites to perform wherever you operate across Greater Manchester. 

    Click the interactive map to find out more about SEO where you’re based.

    Jamie Fallon

    My name's Jamie, I've been in SEO since 2016. Since then I've worked freelance, at agencies, and in-house as well as on my own websites - and now at Pollinate!

    Emily Shepherd

    Hi, I'm Emily! 👋🏻 I'm a passionate SEO content manager and writer with 6 years' agency and in-house experience. I'm in charge of content here at Pollinate.

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    Security firm SEO FAQs

    Can SEO help a security provider win more contracts?
    Yes, and it works at every level of the market. Local SEO is excellent at picking up small but regular contracts where a business owner needs a security firm quickly and goes straight to Google. Larger contracts take longer to develop but SEO, particularly a focus on conversion rate optimisation (CRO) plays a role there too, putting you in front of decision makers during the research phase before a tender is even issued. The firms that show up consistently, with a professional and credible online presence, tend to get considered for opportunities that never make it to a formal procurement process at all.
    Facilities managers and procurement teams search differently to a business owner who needs a guard urgently. They typically research over a longer period, compare providers against specific criteria and look for evidence that a firm can handle scale and compliance. SEO-optimised content that speaks directly to their concerns, covering things like contract management, SLA frameworks, staff vetting procedures and sector specific experience, positions you as a serious operator rather than a generalist. Creating this kind of content is one of our core SEO services.
    The formal tender process itself runs through procurement frameworks that SEO cannot directly influence. What SEO does is put you in front of the right people before that process starts. Public sector decision makers search for suppliers, read case studies, check accreditations and form opinions about firms long before a contract goes out to tender. A strong online presence that clearly demonstrates your public sector experience, your compliance credentials and your track record means you are already on their radar when the opportunity arises. Firms that are invisible online often never make it onto the consideration list in the first place.
    High value clients do more research before making a decision and they are looking for very specific signals of credibility and capability. Case studies showing experience with large or complex contracts, clear accreditation information, and content that demonstrates genuine sector knowledge all carry significant weight here. An SEO agency can help by making sure you are visible to those clients when they are searching, and that what they find when they arrive on your site immediately positions you as the kind of firm they can trust with a serious contract. The goal is not just to generate more traffic but to attract the right kind of traffic from clients who are worth winning.
    Local SEO for security firms is built on a few core foundations. Your Google Business Profile needs to be fully set up, regularly updated and generating a consistent stream of reviews. Your website needs dedicated pages for the areas you cover, written with real local relevance rather than just a list of place names. And your accreditations need to be clearly visible, because they are one of the first things a prospective client looks for and one of the signals Google uses to assess the credibility of a security firm. Most local markets are less competitive than people assume, so an SEO agency or consultant running a local SEO campaign for you can make a real difference.
    Yes. A retail client and a construction site manager have completely different security requirements, different concerns and different questions they need answered before they will consider picking up the phone. A keyword optimised page written specifically for the retail sector, covering loss prevention, customer facing guarding and out of hours response will speak to that client far more effectively than a generic services page. It also gives Google a much clearer signal about the sectors you work in, which makes it significantly easier to rank for industry specific searches rather than competing against every other security firm in your area on the same broad terms. It’s like the page you’re on right now; we have pages for each of the locations and industries we serve. So if it works for us, it can work for you!
    This is a challenge for security firms and one that requires a slightly different approach to most industries. Many corporate clients will not publicly endorse their security provider for obvious reasons. The solution is to broaden where and how you collect reviews rather than relying solely on public platforms. There’s still SEO value there. Some clients who will not leave a Google review are willing to provide a written testimonial for your website, or to act as a reference for prospective clients directly. For the clients who are comfortable with public reviews, making the process as simple and direct as possible means you capture every opportunity you would otherwise miss. A smaller number of genuine, specific reviews from credible sources carries more weight than a large volume of vague ones.