Ecommerce SEO
Get found online and sell more with ecommerce SEO from Pollinate Marketing.
What we do
Category page SEO
We optimise existing category pages for relevance, structure, and conversion, while identifying opportunities to create new ones that capture demand you're currently missing. From keyword targeting and content to internal linking and pagination, we make your category pages work harder.
Product page SEO
A well-optimised product page does two jobs: ranks in search and converts the visitor. We audit and improve your product titles, descriptions, metadata, and internal linking, and ensure variant pages, duplicate content, and canonicalisation are handled correctly.
Improve site speed
Slow sites lose customers before they've even seen your products. We identify the specific bottlenecks affecting your store, whether that's unoptimised images, bloated scripts, or hosting limitations, and implement fixes that improve Core Web Vitals, user experience, and conversion rate.
Rich results
Stand out in search results with structured data that tells Google exactly what your products are. We implement and audit product schema including pricing, availability, and review ratings to increase your eligibility for rich results and drive higher click-through rates from the same rankings.
Indexation
Large product catalogues create unique indexing challenges. We ensure your best-performing products and categories are being crawled and indexed efficiently, while keeping thin, duplicate, or low-value pages out of Google's index. The result is a leaner, healthier site that search engines love.
International SEO
Selling overseas? We make sure search engines serve the right version of your store to the right audience. From hreflang implementation and geo-targeting to currency and URL structure, we handle the technical groundwork that lets you compete in multiple markets without your sites working against each other.
Who we are
Rooted in Manchester
Maybe you’ve tried doing SEO yourself instead of focusing on what you do best. Maybe you’ve invested in SEO and been given the runaround by an agency that knows how to send invoices and not much else. Or maybe you’re just not seeing the kind of return you want to see from your website. We speak to business owners just like you every day.
We’re based in North Manchester, between Prestwich, Blackley and Cheetham Hill, right next to Heaton Park. From here, our team works with businesses just like yours across the city and beyond, putting clear plans in place, doing the work properly, and reporting on progress in a way that makes sense.
Your local SEO partner
From Salford to Stockport, Oldham to Wigan, businesses across Greater Manchester trust us to make them more visible online. So whether you run a dental practice in Denton, an estate agent in Eccles, or some other business that starts with the same letter as where it is, our local SEO strategies can help you get found.
We optimise Google Business Profiles, create location-focused content, build the right local backlinks, and structure websites to perform wherever you operate across Greater Manchester.
Click the interactive map to find out more about SEO where you’re based.
Jamie Fallon
My name's Jamie, I've been in SEO since 2016. Since then I've worked freelance, at agencies, and in-house as well as on my own websites - and now at Pollinate!
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Ecommerce SEO FAQs
What is ecommerce SEO?
Ecommerce SEO is the process of optimising an online store to rank higher in search engine results and attract more organic traffic. It covers everything from product and category page optimisation to technical foundations like site speed, indexation, and structured data. Done well, it brings in a consistent stream of ready-to-buy visitors without the ongoing cost of paid ads.
How is ecommerce SEO different from regular SEO?
The core principles are the same, but ecommerce sites come with their own challenges. Large product catalogues, faceted navigation, duplicate content across variants, and the need to balance SEO with conversion all require a specialist approach. Ecommerce SEO is as much about making the right pages visible as it is about making them sell.
How long does ecommerce SEO take to show results?
Most ecommerce sites start to see meaningful improvements within three to six months, though this depends on the size of the site, the level of competition, and how much groundwork needs laying first. Technical fixes and quick wins can deliver early momentum, while category and product page optimisation builds results steadily over time.
Do you work with all ecommerce platforms?
We work across all major ecommerce platforms including Shopify, WooCommerce, Magento, and BigCommerce. Each platform has its own technical quirks and limitations, and we tailor our approach accordingly to get the best results within your setup.
Can ecommerce SEO work alongside paid advertising?
Absolutely, and the two work well together. Paid ads give you immediate visibility while your organic rankings build. Over time, strong SEO reduces your reliance on paid spend and improves your overall return on marketing investment. Many of our clients run both in tandem for exactly this reason.
