GEO
Get ahead of the curve and be found through ChatGPT, AI Overviews and more with Pollinate Marketing.
What we do
AI overview optimisation
Google's AI Overviews are changing what it means to rank. We optimise your content to increase its chances of being selected as a source, focusing on clarity, structure, and authority so Google's AI pulls from your pages rather than your competitors.
LLM optimisation
When someone asks ChatGPT, Perplexity, or Gemini a question relevant to your business, does your brand come up? We work to increase your visibility across AI platforms by building the signals these systems use to identify trustworthy, authoritative sources worth referencing.
Content optimisation
AI systems favour content that is clear, well-structured, and directly answers specific questions. We audit and restructure your existing content to make it easier for AI to understand, extract, and cite, without compromising the experience for human readers.
Structured data
Helping AI systems understand who you are and what you do starts with clear entity signals. We implement and refine structured data across your site and build out the entity associations that connect your brand to the topics, products, and services you want to be known for.
Authority building
AI platforms learn from the web. The more your brand is mentioned, cited, and referenced in credible sources, the more likely AI systems are to recognise and recommend you. We build the kind of off-page presence that strengthens your authority across both traditional search and AI platforms.
Reporting
GEO is a fast-moving space, and keeping track of where and how your brand appears across AI platforms requires a different approach to traditional rank tracking. We monitor your AI visibility, track citation performance, and keep you informed as the landscape evolves, so your strategy stays ahead of the curve.
Who we are
Rooted in Manchester
Maybe you’ve tried doing SEO yourself instead of focusing on what you do best. Maybe you’ve invested in SEO and been given the runaround by an agency that knows how to send invoices and not much else. Or maybe you’re just not seeing the kind of return you want to see from your website. We speak to business owners just like you every day.
We’re based in North Manchester, between Prestwich, Blackley and Cheetham Hill, right next to Heaton Park. From here, our team works with businesses just like yours across the city and beyond, putting clear plans in place, doing the work properly, and reporting on progress in a way that makes sense.
Your local SEO partner
From Salford to Stockport, Oldham to Wigan, businesses across Greater Manchester trust us to make them more visible online. So whether you run a dental practice in Denton, an estate agent in Eccles, or some other business that starts with the same letter as where it is, our local SEO strategies can help you get found.
We optimise Google Business Profiles, create location-focused content, build the right local backlinks, and structure websites to perform wherever you operate across Greater Manchester.
Click the interactive map to find out more about SEO where you’re based.
Jamie Fallon
My name's Jamie, I've been in SEO since 2016. Since then I've worked freelance, at agencies, and in-house as well as on my own websites - and now at Pollinate!
Latest posts
SEO audit FAQs
What is GEO?
Generative Engine Optimisation, or GEO, is the practice of optimising your online presence to appear in AI-generated responses. Where traditional SEO focuses on ranking in search results, GEO focuses on getting your brand cited, referenced, and recommended by AI platforms like ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, and Claude. As more people turn to AI for answers and recommendations, visibility in these platforms is becoming an increasingly important part of any digital marketing strategy.
Are GEO and SEO the same thing?
SEO and GEO share a lot of the same foundations: strong content, authority, and technical health all matter for both. But GEO focuses deeper on how AI systems read, interpret, and select sources when generating responses. Where SEO targets ranked positions on a results page, GEO targets the answers themselves.
We treat GEO as a natural extension of SEO rather than a replacement, building on the work already done to maximise visibility across both traditional and AI-powered search.
Why does it matter if my brand appears in ChatGPT or Perplexity?
Search behaviour is changing. A growing number of people are using AI platforms like ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot as their first port of call when researching products, services, and providers. If your competitors are being cited and recommended in these responses and you aren’t, you’re missing a channel that’s only going to grow. GEO is about making sure your brand is part of the conversation wherever your potential customers are looking.
Can you guarantee my brand will appear in AI responses?
No, and anyone who tells you otherwise isn’t being straight with you. AI platforms like Google Gemini, ChatGPT, and Perplexity make their own decisions about which sources to cite, and those systems are constantly evolving. What we can do is build the authority, clarity, structure, and relevance that consistently improve your chances. We track progress, report transparently, and adapt our approach as the platforms develop.
Is GEO worth investing in right now?
For most businesses, yes, particularly if you’re already investing in SEO. The brands building authority and visibility in AI platforms now are the ones that will be best positioned as these channels mature. GEO is still an emerging discipline, which means the competition is lower than it will be in a couple of years. Getting in early, alongside a solid SEO foundation, is a smart move.
