PPC
Reach more customers and make more money with PPC from Pollinate Marketing.
What we do
Strategy & setup
A PPC campaign is only as good as the thinking behind it. We take time to understand your business, your audience, and your goals before a penny is spent. From platform selection and campaign structure to match types and bidding strategy, we build campaigns designed to perform from day one.
Targeting
Reaching the right people starts with the right keywords. We identify the search terms your ideal customers are actually using, segment them by intent, and structure your campaigns to match. Just as importantly, we build out negative keyword lists to make sure your budget isn't wasted on clicks that will never convert.
Ad copy
Great ads stop the scroll and earn the click. We write clear, compelling ad copy that speaks directly to your audience's needs, highlights your offer, and stands out in a crowded results page. Every element, from headlines to descriptions, is written with both relevance and conversion in mind.
Landing pages
Sending paid traffic to a page that isn't built to convert is one of the most common and costly PPC mistakes. We review and improve your landing pages to ensure they match the intent of your ads, load quickly, and guide visitors towards taking action. Better landing pages mean better Quality Scores and lower cost per click.
Budgeting
We actively manage your bids and budgets to ensure you're getting the most from every pound spent. Using a combination of data, platform tools, and hands-on oversight, we adjust spend across campaigns, devices, locations, and times of day to focus your budget where it performs best.
Reporting
PPC isn't set and forget. We provide clear, jargon-free reporting that shows exactly how your campaigns are performing and where your money is going. Every report comes with insight and next steps, and we use ongoing testing and data to keep improving results month on month.
Who we are
Rooted in Manchester
Maybe you’ve tried doing SEO yourself instead of focusing on what you do best. Maybe you’ve invested in SEO and been given the runaround by an agency that knows how to send invoices and not much else. Or maybe you’re just not seeing the kind of return you want to see from your website. We speak to business owners just like you every day.
We’re based in North Manchester, between Prestwich, Blackley and Cheetham Hill, right next to Heaton Park. From here, our team works with businesses just like yours across the city and beyond, putting clear plans in place, doing the work properly, and reporting on progress in a way that makes sense.
Your local SEO partner
From Salford to Stockport, Oldham to Wigan, businesses across Greater Manchester trust us to make them more visible online. So whether you run a dental practice in Denton, an estate agent in Eccles, or some other business that starts with the same letter as where it is, our local SEO strategies can help you get found.
We optimise Google Business Profiles, create location-focused content, build the right local backlinks, and structure websites to perform wherever you operate across Greater Manchester.
Click the interactive map to find out more about SEO where you’re based.
Jamie Fallon
My name's Jamie, I've been in SEO since 2016. Since then I've worked freelance, at agencies, and in-house as well as on my own websites - and now at Pollinate!
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PPC FAQs
What is PPC?
PPC, or pay-per-click, is a form of online advertising where you pay each time someone clicks on your ad. It covers platforms like Google Ads, Microsoft Ads, and paid social, and gives you immediate visibility at the top of search results or in front of targeted audiences. Unlike SEO, which builds over time, PPC can drive traffic and leads from day one.
How much does PPC cost?
PPC costs vary depending on your industry, the platforms you use, and how competitive your target keywords are. You set your own budget, so you’re always in control of spend. Our management fees are separate from your ad spend, and we’ll always be upfront about both so you know exactly what you’re paying and what you’re getting.
How quickly will we see results from PPC?
One of the biggest advantages of PPC is speed. Once your campaigns are live, you can start generating clicks and leads almost immediately. That said, the first few weeks are often a bedding-in period where we gather data, refine targeting, and optimise performance. Campaigns typically improve steadily as we learn what works best for your audience.
Do you manage Google Ads and other platforms?
Yes. We manage campaigns across Google Ads, Microsoft Ads, and paid social platforms including Meta. The right platform depends on your audience and your goals, and in many cases a mix of channels delivers the best results. We’ll recommend the right approach for your specific situation.
How do I know if my PPC campaigns are working?
We set up conversion tracking from the start so you can see exactly what your ad spend is generating, whether that’s form fills, calls, purchases, or any other meaningful action. Our reporting is clear and straightforward, focused on the metrics that actually matter to your business rather than vanity numbers.
