Technical SEO
Speed up your site and improve your rankings with technical SEO from Pollinate Marketing.
What we do
Crawlability/indexation
We make sure search engines can find and index the pages that matter. We audit how your site is being crawled, fix crawl budget inefficiencies, resolve noindex issues, and ensure your most important pages are visible to Google, not buried or accidentally excluded.
Site speed
A slow site costs you rankings and customers. We identify what's dragging your load times down whether that's unoptimised images, render-blocking scripts, or server response times. Then we implement fixes that improve both metrics and user experience.
Site structure
A well-structured site helps search engines understand what you do and which pages matter most. We review your URL structure, navigation, and internal linking to ensure authority flows where it should and users can find what they're looking for.
On-page optimisations
We improve the behind-the-scenes details that shape how search engines read your content. We audit and fix canonical tags, structured data, meta directives, hreflang (where relevant), and pagination to ensure everything is configured correctly and consistently.
Mobile usability
With the majority of searches now happening on mobile, a poor mobile experience directly impacts rankings. We identify usability issues across device types and ensure your site meets Google's mobile-first expectations.
Migrations/redesigns
Redesigns and platform migrations are one of the most common causes of sudden ranking drops. We plan and oversee technical changes to protect your existing performance covering redirect mapping, crawl monitoring, and post-launch auditing to catch issues before they compound.
Who we are
Rooted in Manchester
Maybe you’ve tried doing SEO yourself instead of focusing on what you do best. Maybe you’ve invested in SEO and been given the runaround by an agency that knows how to send invoices and not much else. Or maybe you’re just not seeing the kind of return you want to see from your website. We speak to business owners just like you every day.
We’re based in North Manchester, between Prestwich, Blackley and Cheetham Hill, right next to Heaton Park. From here, our team works with businesses just like yours across the city and beyond, putting clear plans in place, doing the work properly, and reporting on progress in a way that makes sense.
Your local SEO partner
From Salford to Stockport, Oldham to Wigan, businesses across Greater Manchester trust us to make them more visible online. So whether you run a dental practice in Denton, an estate agent in Eccles, or some other business that starts with the same letter as where it is, our local SEO strategies can help you get found.
We optimise Google Business Profiles, create location-focused content, build the right local backlinks, and structure websites to perform wherever you operate across Greater Manchester.
Click the interactive map to find out more about SEO where you’re based.
Jamie Fallon
My name's Jamie, I've been in SEO since 2016. Since then I've worked freelance, at agencies, and in-house as well as on my own websites - and now at Pollinate!
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Technical SEO FAQs
What is technical SEO?
Technical SEO refers to the behind-the-scenes optimisation of your website; the elements that search engines use to crawl, understand, and rank your pages. It covers everything from site speed and mobile usability to indexation, structured data, and site architecture. Think of it as making sure the foundations of your site are solid before building everything else on top.
How do I know if my site has technical SEO issues?
Common signs include dropping rankings, slow page speeds, pages not appearing in Google search results, or a sudden loss of traffic following a website update or redesign. That said, many technical issues are invisible to the naked eye, which is why a proper audit is the best place to start. We offer a free audit to give you a clear picture of where your site stands.
How long does technical SEO take to show results?
Once technical fixes are implemented, improvements can start to show within a few weeks as search engines recrawl and reindex your site. That said, the timeline depends on the size of your site, the severity of the issues, and how frequently Google crawls your pages. We prioritise fixes by impact so you see meaningful progress as early as possible.
Do I need technical SEO if my site is brand new?
Absolutely. Getting the technical foundations right from the start means you’re not undoing problems later. A new site built on solid technical ground will index faster, rank sooner, and give your content the best possible chance of performing.
Will technical SEO changes affect my website's design?
In most cases, no. The majority of technical SEO work happens under the bonnet: adjusting code, configuration, and structure rather than the visual design of your site. Where any changes might affect appearance or functionality, we’ll always flag these clearly and work with you before making any updates.
