By outsourcing SEO work to specialised providers like us at Pollinate Marketing, you can deliver results to your clients under your own brand — but how much should you mark up white label SEO services to stay profitable AND competitive?
How much should you mark up white label SEO?
There is no fixed formula for how much to mark up white label SEO services.
In the UK market, agencies generally mark up white label SEO services between 30% and 100%. A common starting point is around 50%. For example, if your white label provider charges £1,000 per month for a client’s SEO campaign, you might charge your client between £1,500 and £2,000.
Markup percentages closer to 100% are usually reserved for agencies that provide strong added value and premium service levels, including dedicated account management and strategic input.
Calculating a price
If you want a formula you can apply, start here:
- Calculate your base costs from the white label provider.
- Assess your agency’s overhead costs and time spent managing the client relationship.
- Consider your client’s budget and perceived value of SEO.
- Compare competitor pricing in your market (where possible).
- Decide on a markup that covers your costs and generates a fair profit margin while remaining competitive.
Although clients don’t need to know the exact amount you pay your white label provider, transparency about the value you add is important. Explain how your agency manages the campaign, customises strategies, and provides dedicated support. This helps justify the retainer and builds trust.
White label SEO with Pollinate Marketing
If you want to grow your agency’s SEO capabilities without the hassle of hiring and managing a team, partner with Pollinate Marketing. We provide reliable, high-quality white label SEO services designed to help you scale and impress your clients. Get in touch today to find out how we can support your business growth.
