High-volume B2C ecommerce brand x Pollinate Marketing
Highlights
The brief
Client overview
This client is a well-established B2C brand based in the UK, shipping products across Europe. They already had a strong following and were seeing good growth through social channels, but their online presence in search didn’t reflect that. With a large range of products across multiple categories, it was easy for their offerings to get lost among similar competitors.
The challenge was making sure people could actually find the products they were looking for online, and making the catalogue easier to navigate. We needed to help the brand stand out in search so that shoppers could discover key products, explore categories, and make purchases — without relying solely on social channels.
Campaign goals
The main goal was simple: grow revenue through organic search. More people visiting the site, more of them taking action, and more turning those visits into sales.
To make that happen, we worked on improving visibility for key products and categories, and adding content that answered real questions customers were searching for. The aim was to help the site feel useful and easy to explore, so visitors could quickly find what they wanted and complete a purchase, while also helping the brand compete with other active players in their niche.
The work
The main focus of this campaign was helping the client’s products and categories actually get noticed in search. With so many items on the site, the goal was to make it easy for shoppers to find what they were looking for and take the next step.
- Full audit: we ran a thorough check using industry-standard tools and shared the findings with the client.
- Technical improvements: we optimised site structure, internal linking, page speed, and keyword placement across the catalogue.
- Content creation: we built complete guides for core topics, along with landing pages where needed, using a mix of AI-assisted and human-written content.
- Link building: we focused on the types of backlinks most relevant to the client’s niche to strengthen authority.
The core of the campaign was the product and category pages. Many of these pages had barely any content, no schema, and no internal links from the blog or other areas of the site. We started with the category pages, making sure they were properly structured, interlinked, and optimised for the right keywords. Once the categories were in place, we worked through the product pages, prioritising items that would have the biggest impact on traffic and conversions, collaborating closely with the client along the way.
Alongside the core pages, we created guides for the client’s key topics. These guides not only helped answer questions shoppers were searching for, but also linked back to product and category pages, boosting their visibility and authority. By combining technical improvements, structured content, and strategic linking, the site went from a blank slate to a fully optimised presence.
Results
16-month traffic data
By the end of the campaign, traffic had more than doubled. The biggest jump came about halfway through, as the site started hitting P1 for several high-volume keywords — bringing far more shoppers and that all-important REVENUE straight to the products they were looking for!
YoY traffic data
ROI
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