Website SEO audits
Identify technical and content issues on your website with an SEO audit from Pollinate Marketing.
Our audits
Technical audit
Examine the foundation of your website with a full technical review. We check crawlability, indexing, page speed, mobile usability, and site architecture to identify anything that might prevent search engines from finding, understanding, or ranking your pages.
On-page audit
We review content quality, headings, metadata, keyword targeting, and internal linking to improve relevance, structure, and visibility. Strong on-page optimisation helps your site rank higher and makes it easier for visitors to find exactly what they need.
Off-page audit
Understand how your website is perceived across the web. We assess your backlink profile, authority signals, and competitor performance to identify opportunities for growth and highlight potential risks.
Content audit
Make the most of your existing content with a thorough content audit. We identify gaps, thin or outdated pages, and opportunities for new content that will attract and engage your audience. A focused content strategy gets you ranking and drives meaningful engagement and conversions.
UX/CRO/Conversion audit
Improve how visitors interact with your website to turn traffic into measurable results. We analyse navigation, page layouts, calls-to-action, and overall usability to ensure your site guides users smoothly towards conversion.
Recommendations
Receive clear, actionable insights with every audit. We provide a detailed roadmap of fixes, prioritising the changes that will have the biggest impact. Our reporting helps you see progress, track performance, and make confident decisions about your SEO strategy.
Who we are
Rooted in Manchester
Maybe you’ve tried doing SEO yourself instead of focusing on what you do best. Maybe you’ve invested in SEO and been given the runaround by an agency that knows how to send invoices and not much else. Or maybe you’re just not seeing the kind of return you want to see from your website. We speak to business owners just like you every day.
We’re based in North Manchester, between Prestwich, Blackley and Cheetham Hill, right next to Heaton Park. From here, our team works with businesses just like yours across the city and beyond, putting clear plans in place, doing the work properly, and reporting on progress in a way that makes sense.
Your local SEO partner
From Salford to Stockport, Oldham to Wigan, businesses across Greater Manchester trust us to make them more visible online. So whether you run a dental practice in Denton, an estate agent in Eccles, or some other business that starts with the same letter as where it is, our local SEO strategies can help you get found.
We optimise Google Business Profiles, create location-focused content, build the right local backlinks, and structure websites to perform wherever you operate across Greater Manchester.
Click the interactive map to find out more about SEO where you’re based.
Jamie Fallon
My name's Jamie, I've been in SEO since 2016. Since then I've worked freelance, at agencies, and in-house as well as on my own websites - and now at Pollinate!
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SEO audit FAQs
What is an SEO audit?
An SEO audit is a comprehensive review of your website to identify issues that may be limiting its ability to rank well in search engines. It examines everything from technical elements like site speed, mobile responsiveness, and crawl errors, to content quality, internal linking, and backlink profiles.
Essentially, an SEO audit provides a snapshot of your site’s overall health, highlighting strengths, weaknesses, and opportunities. For businesses experiencing low traffic, an audit shows exactly where improvements are needed to increase visibility, drive more qualified visitors, and ultimately improve conversions. A thorough audit also gives actionable recommendations, helping you prioritise fixes based on impact and effort. This of it as a roadmap to boost performance and ROI.
What are SEO audits based on?
SEO audits are grounded in a combination of technical, on-page, and off-page factors that collectively influence your website’s visibility.
Technical elements include site speed, mobile-friendliness, URL structure, crawlability, and indexing. On-page factors cover content quality, keyword targeting, metadata, headings, and internal linking. Off-page aspects focus on your backlink profile, domain authority, and online reputation. Audits also consider user experience signals such as engagement metrics, bounce rates, and navigation clarity.
By analysing these areas, an audit identifies both obvious and hidden obstacles preventing your site from ranking higher and earning more conversions.
Why are SEO audits important?
SEO audits are essential because they reveal the factors holding your website back from performing at its best. Without regular audits, technical errors go unnoticed, content can underperform, and your site may fail to meet search engine guidelines. Audits also help prevent issues from compounding over time, such as broken links, slow page speeds, or duplicate content.
For businesses, this translates into more visibility, better user experience, higher rankings, and ultimately increased revenue. Audits are particularly valuable when launching a new website, after a redesign, or following a drop in search performance.
What are the different types of SEO audit?
SEO audits aren’t one-size-fits-all; different audits examine different parts of your website, and the right one depends on what you’re trying to fix or improve.
A technical SEO audit looks at the foundations: crawlability, indexing, site speed, mobile usability, and architecture. An on-page audit focuses on your content, metadata, headings, and internal linking. An off-page audit examines your backlink profile, authority signals, and how your site is perceived across the web. A content audit reviews what you’ve already published, identifying gaps, thin pages, and opportunities to improve or consolidate. A UX and conversion audit looks at how visitors actually experience your site, and whether it’s set up to turn traffic into enquiries or sales.
Most businesses benefit from a combination of these, which is why our audits cover all of them. That way, nothing gets missed and you get a complete picture of what’s working, what isn’t, and exactly where to focus next.
