An SEO audit is a full review of your website to understand why it isn’t generating the traffic it should, and what needs fixing to change that.

At its core, an audit looks at technical foundations first. This includes crawlability, indexation, site speed, mobile performance, broken links, redirect chains, duplicate content and site architecture. If search engines can’t properly access or understand your site, rankings will stall. A good audit highlights those issues clearly and prioritises what needs attention.

Next comes on-page SEO. That means reviewing title tags, meta descriptions, heading structure, internal linking, keyword targeting and content depth. Pages often fail to rank because they’re thin, misaligned with search intent, or competing against each other. An audit identifies those gaps and outlines how to fix them.

Schema markup is another key area. Structured data helps search engines interpret your content properly and can improve visibility in search results. If it’s missing or implemented incorrectly, that’s something an audit will flag.

Backlink analysis also plays a role. This involves reviewing the quality, relevance and strength of your link profile, identifying toxic links, and spotting authority gaps compared to competitors.

Finally, a proper SEO audit compares your website against competitors in your market. It shows where you’re falling behind and where realistic growth opportunities exist.

The end result is a clear, prioritised action plan that links technical improvements to traffic growth and, ultimately, revenue.

If your website isn’t generating enough traffic and you want to understand why, speak to the team at Pollinate Marketing. We run detailed SEO audits for businesses across Manchester and the UK, giving you a clear path to better visibility and measurable growth.